Tayyib has long been a successful conduit between artist, niche brands, and the music industry, earning the respect of corporate brands for his unique ability to connect with the hearts and minds of the trend-setting youth market via facilitation of successful relationships. His marketing reputation was further solidified through his work with SCION, introducing the brand to the Philadelphia region through a series of underground marketing initiatives. He has also worked with such clients as Nike, Heineken USA, Greater Philadelphia Tourism and Marketing Corporation, and Red Bull, and showcased artists such as Diplo, Common, The Roots, Questlove, Talib Kweli, and John Legend. Presently, Tayyib serves on the Philadelphia Jazz Project Brain Trust funded by the William Penn Foundation, the Board of Directors of the Philadelphia chapter of the Recording Academy and on the planning committee for Philly Tech Week.